Being the first member of Hayward's in-house Creative Services team, I played a pivotal role in building and shaping our team from the ground up, handling projects independently and in collaboration with not only our internal Marketing Team, but various teams across the organization. I worked directly with our prior outside agency to on-board and immerse myself in the brand. Shortly after, my manager joined, and together we began expanding our in-house capabilities. I was promoted from Graphic Designer to Senior Graphic Designer in recognition of my contributions. In this role, I've delivered a wide range of creative solutions across digital + print, for Marketing (product-focused), Internal Communications, Tradeshow, Events, and more. Our team supports a primarily B2B business, but we also engage in e-commerce and consumer marketing for select products.
________________________________________________________________________________________________________________________________________________
Various ads and promotional campaign materials. The majority of these ads are versatile for print and digital, as many of the channels for advertising use both. Assets often consist of print ads, coupon mailers, digital ads and emails.
________________________________________________________________________________________________________________________________________________
Hayward Commercial Aquatics tradeshow booth.
________________________________________________________________________________________________________________________________________________
Social media + flyer assets for a social media bracket challenge.
________________________________________________________________________________________________________________________________________________
Graphics for Hayward social channels.
________________________________________________________________________________________________________________________________________________
Poster set for a customer retail space, created in partnership to showcase Hayward products in a consumer-facing environment.
________________________________________________________________________________________________________________________________________________
2023 Hayward Annual Report
________________________________________________________________________________________________________________________________________________
Various projects for Internal Communications + Corporate Identity.
________________________________________________________________________________________________________________________________________________
ThePool & Spa Show tradeshow booth marked the first time our in-house creative team was given the opportunity to design the entire space. I played a key role in bringing it to life by delivering all creative under a tight deadline, collaborating with multiple stakeholders, and showcasing some of our top products throughout the booth. Click any image to view it larger.
________________________________________________________________________________________________________________________________________________
New product launch assets for the TracVac.
________________________________________________________________________________________________________________________________________________
Refreshed Amazon template to elevate the look of our product listings and establish a consistent standard for future graphics.
________________________________________________________________________________________________________________________________________________
Progression of a Commercial sell sheet—starting with the legacy version, followed by a rebranded update aligned with our standard template used across Residential and Commercial, and ending with a refreshed design tailored specifically to help Commercial stand out with its own look and feel.
________________________________________________________________________________________________________________________________________________
Full audit and organizational overhaul for our Hayward product photography, including editing and renaming product photography for all of our products. Creator and owner of the new Digital Asset Manager to house all photography for our multiple stakeholders.
________________________________________________________________________________________________________________________________________________
Literature designed for our co-brands: Paramount, Sollos Landscape Lighting and J&J Electronics. While Paramount maintains its own distinct branding, Sollos and J&J align with Hayward’s visual identity while retaining their individual logos. I created the Sollos sell sheet layout with our core brand in mind, which became the template for J&J’s version as well. Each piece reflects the ability to flex between brand styles while maintaining consistency, including art direction for the J&J layout to ensure it felt cohesive yet distinct.
________________________________________________________________________________________________________________________________________________
Packaging updates for 1-color corrugated boxes.
________________________________________________________________________________________________________________________________________________
Webpage design for Hayward.com. Our Digital Team launched a new website this year, which I lead efforts to provide them with imagery across the entire site. Although the Hayward website is built out to be modular and efficient, there are still ways to be creative. The above is an example of a page that I created from scratch, utilizing the modules.